A recent uproar blames tween girls for clogging the aisles at big box beauty stores like Sephora, lathering their faces with expensive skincare and makeup products designed for adults. A few of the brands have doubled-down, pitching their lotions and potions to kids living through a deeply vulnerable moment in their development, placing them in the crosshairs of social media influencers and savvy marketers. Girl-world expert turned corporate guru Rachel Simmons helps untangle this complex web of forces and offers some ways forward.Show Notes:Get 25% off your first order of Phyla, when you visit PhylaBiotics.com and use the code PUBERTY at checkout!Rachel SimmonsOrder our book This Is So AwkwardCheck out all of our speaking and consulting work at www.Orderofmagnitude.co and all our super comfy products at www.myOOMLA.comTo bring us to your school or community email communications@orderofmagnitude.coTo submit listener questions email thepubertypodcast@gmail.comWatch the full episode on Youtube!Produced by Peoples MediaTranscript Hosted on Acast. See acast.com/privacy for more information.