Rachel Lambo founded body skincare brand Sade Baron with her mom after some convincing. While the brand has been a side hustle, it took off organically, pun intended — all Sade Baron products are all high-quality and vegan, packed with nutrient-rich superfoods that are good for both our skin and our planet. Today, retailers such as The Detox Market carry the brand and it’s become a favourite among beauty editors.We spoke to Rachel about the challenges of launching a brand in a saturated market; the benefits of running a purpose-driven brand and what her hopes are for Black-owned brands today and tomorrow.This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support!—————-Visit:TBIF: thebrandisfemale.comTD Women Entrepreneurs: td.com/ca/en/businessbanking/small-business/women-in-business/Sade Baron: sadebaron.comFollow us on Instagram: instagram.com/thebrandisfemale