Dan Aziz got the idea for his maternal supplement company as a 21-year-old business school undergrad. In this interview, Dan and Jordan talk about the progression from a small kernel of an idea to VC backed e-commerce success. Market research bootcamp, building an advisory board, ditching 8000 brick-and-mortar distributors, and hitting reset when things aren’t working were all part of the journey and make for a great story. Enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODE:Handing over equity for a good board of directors is worth it.More distribution isn’t always the answer.Be ready to reprice, rebrand, and reposition your product if needed.Put quality first and educate your customers.When the business is really working, it’s unmistakable.TODAY’S GUESTDan Aziz is the CEO and founder of Luna Pharmaceuticals, DBA: Premama. Since 2011, Premama journeys through each stage of early parenthood, from pre-pregnancy to postnatal. It’s a breakthrough innovation in maternal health care. This year, it has engaged its first institutional investor, District Ventures Capital with a $3.5 million funding investment. Premama has a very strong advisory board with health and science experts from Harvard Medical School, Columbia University, and Brown University.Check out Premama Wellness on LinkedIn or visit their website at https://www.premamawellness.com/ . Connect with Dan on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind