**This episode is brought to you by ATTN Agency and CartText**   Today we sit down with Darren Rude, CEO & Founder of Youtheory, a brand that provides health & wellness supplements. Darren came from the food industry and was fascinated by supplements. He saw similarities between what it took to create food and how you manufacture supplements and thought to himself, "I can do that." That was the impetus for starting Youtheory 11 years ago. Today he describes his journey and the difficulties that arise. In part 1, we discuss The support he received from his family, friends, and seniors; What is Youtheory; His view on customer feedback; The story behind his inspiration for the company; How they develop the products; Describes what customers look for; What challenges he faced; Reviewing their turmeric-based product; How the demand for immunity influenced business; What is the manufacturing process; and much more. Join Ramon Vela and Darren as they break down the inside story on The Story of a Brand. For more on Youtheory, visit: https://www.youtheory.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/