Elise Loehnen has an impressive career as a writer. Host of the famous "Pulling the Thread" podcast, she has co-written twelve books, five of which were New York Times bestsellers. She was the Chief Content Officer of goop, and she co-hosted The goop Podcast and The goop Lab on Netflix. Before that, she was the editorial projects director of Condé Nast Traveler. In her latest book, “On Our Best Behavior”, she explores the ancient rules women unwittingly follow to be considered “good,” revealing how the Seven Deadly Sins still control and distort our lives and inspiring us to reach a more balanced, spiritually complete way to live. In this week's conversation, Elise and our host, Eva Hartling, talk about her professional journey, which led to discovering just “what she wanted to be doing” — and how she connected with her voice in the process. They also discuss what leads women to feel like they are rarely “good enough” and their take on how to change that. This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale