Meet Alexis Eizinas, the creative force behind Silvering, North America's trailblazing beauty brand designed specifically for naturally silvering hair. With over 30 years in the fashion and beauty industry, including a decade as an international model, Alexis transformed her personal quest for silver hair care into an innovative brand.Inspired by her mother's confidence in rocking silver hair during the 1980s and her own journey navigating beauty standards, Alexis is on a mission to redefine the perception of silvering hair, advocating for it to be seen as aspirational and chic. From her career as a model to her extensive background in beauty marketing, Alexis brings a wealth of experience to Silvering Beauty.This episode unveils her remarkable transition from high-fashion model to pioneering entrepreneur, highlighting her dedication to reshaping beauty ideals and empowering women to embrace their natural elegance. Tune in to explore the captivating narrative of Silvering and Alexis Eizinas' visionary journey in redefining beauty standards.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale