34 min listen
S06 E10: Edouard Meylan, CEO of H. Moser & Cie.
S06 E10: Edouard Meylan, CEO of H. Moser & Cie.
ratings:
Length:
37 minutes
Released:
May 31, 2022
Format:
Podcast episode
Description
Edouard Meylan, CEO of independent Swiss luxury watchmaker H. Moser & Cie. talks with Scott Kerr about acquiring the almost 200-year-old brand in 2012 and its remarkable rise in the industry. He also talks about building brand awareness around a strategy of creating provocative timepieces and pushing out controversial marketing campaigns. Edouard discusses the entrepreneurial mindset of its customers, why Millennials are buying luxury analog watches, how the scarcity of the Big Four watch brands have helped Moser, if the luxury watch market is in a bubble, and keeping a sharp eye on Web3. Plus: How his protest against the Swiss government's 'Swiss Made' legislation inspired Moser to create a fine watch out of real Swiss cheese.
Featuring: Edouard Meylan, CEO of H. Moser & Cie. (h-moser.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Don't forget to subscribe, rate, and review!
Featuring: Edouard Meylan, CEO of H. Moser & Cie. (h-moser.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Don't forget to subscribe, rate, and review!
Released:
May 31, 2022
Format:
Podcast episode
Titles in the series (100)
S01 E10: David Savona, Executive Editor of Cigar Aficionado: Cigar Aficionado executive editor David Savona talks with Scott Kerr about state of the cigar business, and why the market for premium cigars continues to grow; He talks about his recent trip to Cuba for the annual Habano Cigar Festival, and the how the e by The Luxury Item with Scott Kerr