Myrqvist wants to make Goodyear Welted shoes accessible to everyone. The brand was born after a successful Kickstarter Campaign which reached its goal after just 24 hours, before closing as the most successful Swedish Kickstarter Campaign in the fashion category 30 days later. The brand designs and produces high quality shoes in the Direct-to-Consumer market, aiming to keep prices affordable without compromising on quality. With Scandinavian minimalism at heart, Myrqvist shoes are designed in the Swedish capital and are manufactured by experienced craftsmen in Portugal. They sell their shoes via a flagship store in Stockholm on their eCommerce website. Instead of an inflated mark-up that comes with traditional retail-based brands, they offer top of the line quality at less than half the price. Goodyear Welted shoemaking is a labour-intensive shoe construction which stops water from leaking through and enables the possibility to replace the outsole when required. Their finest cuts of full-grain leather are sourced from Hermès owned Tanneries du Puy in France and will age beautifully over time.In this episode of the MenswearStyle Podcast we interview Myrqvist Founder, Sebastian Öhrn, about his background and the story of how he started and grew his men’s footwear brand. Our host Peter Brooker speaks to Sebastian about the meaning behind the brand name, operating the business during the Coronavirus pandemic, and how to launch a successful Kickstarter campaign. They also discuss effective use of social media and how the shoes are a Scandinavian twist on a classic British design, incorporating rubber soles for extra grip on icy surfaces and a less chunky silhouette. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!