Emerton Scott is a British company driven by a love for quality and simplicity in design. They’re a socially aware brand which handcrafts unique necklaces inspired by stoicism to help tackle mental health. For every necklace purchased, a portion is contributed to a chosen charity in the mental health space to help support the 8 million yearly deaths attributed to mental health illnesses. In 2018 Emerton Scott founder, Scott Lancaster, asked his martial arts coach for book recommendations to strengthen his mindset. He was told to read The Obstacle Is the Way, by Ryan Holiday. After reading this first book on Stoicism, Scott began making his way through the rest of Holiday's books and then every other book he could get his hands on related to Stoic Philosophy.In this episode of the MenswearStyle Podcast we interview Scott Lancaster, Founder of stoic inspired jewellery brand Emerton Scott about the success of the brand's Kickstarter launch which became the fastest funded crowdfunding campaign ever. Our host Peter Brooker and Scott talk about how to launch a successful Kickstarter project, the unique idea behind the jewellery brand, the importance of packaging, stoic philosophy, design inspiration, and manufacturing.  Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!