William Wood was the name the founder’s late grandfather. He served in the British Fire Service for 25 years winning commendations for his acts of bravery. Today the watchmaker’s vision is to be a leading sustainable watch brand that upcycles rescue service materials for a new life, whilst giving back to relevant charities. We sit down with Jonny Garrett, the CEO and Founder of William Wood Watches ahead of the launch of their new Automatic Valiant Collection available this December. They have created a watch with upcycling elements never before seen on a watch e.g. the straps are made from cast off Angus Duraline British fire hose rubber which has provided over 10 years of service to the UK Fire & Rescue community (you can still smell the smokiness in the rubber!) They have also melted down an original 1920s British brass firefighter’s helmet and set it inside the watch crown. The melting is all done in the heart of London’s prestigious jewellery district of Hatton Garden.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!