SEVENFRIDAY is a global lifestyle brand that creates industrial inspired watches, eyewear, apparel and accessories for individuals around the world who live everyday like it’s Friday. Pushing and challenging the norms within the industry according to their own beliefs, dreams and experiences, SEVENFRIDAY is a Life attitude. ‘Show me don’t Tell Me’ is their brand tagline: emotional instead of rational, action instead of words, creativity instead of unquestioned standards. Headquartered in Switzerland, SEVENFRIDAY has a global network of best-in-class partners in 90 countries, more than 700 points of sale and a multi-cultural, multi-national team of experts in design, operations, logistics and administration.In this MenswearStyle podcast episode Peter speaks to Daniel Niederer, the Founder and CEO of SEVENFRIDAY. They discuss where it all started for Dan and where the idea came from. He explains that SEVENFRIDAY isn't just a watch or eyewear brand, but a brand more about life attitude. He also touches upon why he wants the business to be disruptive and innovative within the industry, with unique and striking watch designs that stand out from the norm to gain identity and recognition. He also gives insights into how he took advantage of the growth of social media such as Instagram for branding.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!