When Lutz Schwenke spent a year in Hawaii as a teenager, he started to see the ocean differently. It became a source of joy and motivation. He later worked for the UN, informing his vision of the sustainable brand he would go on to found in 2010 out of a deep love for the ocean. TWOTHIRDS has evolved into a community of like-minded people. The brand wants to create clothing with zero impact on the planet and its oceans. They use fabrics that save water, turn plastic waste into quality garments and wrap orders in paper packaging. Their operations are all Climate Neutral. Their search for sustainable fashion began in the Basque country, but it was when they moved to Barcelona that things really took off. They pioneered pre-order. They found better materials. They grew. TWOTHIRDS is about the personal touch, craftsmanship, and making change that ripples out across the industry. In this episode of the MenswearStyle Podcast we interview Lutz Schwenke, Founder of Sustainable Eco-Friendly Clothing brand TWOTHIRDS about the founding story of his brand which he describes as for the gentleman surfer.  Our host Peter Brooker and Lutz talk about working within the fashion industry without prior experience, design process and inspiration, being a sustainable brand, positively reacting to setbacks, the pre-order concept, and growth plans for 2023. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!