Fashion photographer Guy Hills launched British brand Dashing Tweeds in 2006 with the talented woven textiles designer Kirsty McDougall. Guy was looking to create a British high quality modern tweed that could be worn in the city. His passion was to combine traditional sportswear with new designs and technical yarns. Guy and Kirsty set up their weave design studio in East London, using the best mills in the country to weave their luxury woven designs. With the cloths instant success amongst Savile Row tailors, the Dashing Tweeds Flagship store opened in 2014 in Mayfair, and then moved to Marylebone in 2018. Dashing Tweeds is modernising the cloth by working with technical yarns in combination with wools. They are bringing tweed to town as more people now live in the city and by combining modern sportswear with the traditional, they are creating a whole new concept in tailored wear. They have worked on numerous joint projects and collaborations with brands such as Pharrell Williams’ Billionaires Boys Club, Fred Perry, Box Fresh, Hudson Shoes and most recently with Nike Labs in Shoreditch who are offering bespoke Air Force 1s.In this episode of the MenswearStyle Podcast we interview Guy Hills, Founder of fabrics and tailoring business Dashing Tweeds about his background in fashion photography and the founding story of his brand. Peter Brooker and Guy talk about the origins of tweed, urban and fashion-orientated focus, the different methods of manufacturing tweed, collaborating with Converse, tailoring through the decades, educating men on style, and working with costume designers.Sartoria Lab is a personal style consultancy for men just like you – ones who want to look good but don’t have time, don’t know where to start or need a fresh opinion on how they look.