Rich sits down with David August – Founder, CEO, and Creative Director of David August Clothing and co-partner with Conor McGregor for August McGregor, a luxury lifestyle brand. Since 1989, David August Heil has crafted the finest custom men’s wardrobes for international leaders in business, sports and entertainment, like Tony Robbins, Frank Gehry, Jeff Koons, Sylvester Stallone, Chris Hemsworth, Robert Downey Jr., Lorenzo Fertitta, Warren Buffett, Dave Bautista, Brooks Koepka, Sean McVay, Elon Musk, Louis D'Esposito, Conor McGregor and many others.Rich and David start off by discussing the gift that David gave to Rich prior to recording, Conor McGregor’s last fight, David’s brother - Duane, how David got into clothing design, David’s first company - David Rickey and Co, what David learned from his first mentor, and what it’s like dressing Calvin Klein.They then reflect on the importance of personal branding, collaborating with others, how David met Conor McGregor, Dana White, David’s fashion collaboration with Conor McGregor - August McGregor, how August McGregor was announced, Conor’s famous suit, what being viral means, exclusivity in fashion and branding, Conor McGregor’s wardrobe, Conor McGregor’s fight with Floyd Mayweather, the next press tour that David will be on, how fashion has evolved in the last 20 years, and why fashion begins in Europe.Lastly, they talk about why certain brands are considered more exclusive and luxurious than others, proper jean measurements, what David is looking forward to in 2024, David’s new clothing company, the difference in clothing styles between the east coast and west coast, and making fashion affordable.Connect with David on Instagram: @davidaugustheil  Check out David August Clothing on Instagram: @davidaugustclothing--Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more. Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Interested in STR/Boutique Hotel Management? Visit www.excelsiorstays.com/management to book a free call.