In today’s episode, Rich sits down with Mark Simpson, founder of Boostly – a company that gives hosts and property managers the tools, tactics, and training to increase their direct bookings. Mark is from the UK and grew up in the hospitality industry, which is where his passion began for helping other hosts. Rich and Mark talk about the importance of building your business using your own direct booking platform, and not fully relying on Airbnb, Booking.com, Expedia, or other platforms. They discuss building relationships and partnerships locally and nationally, the role SEO plays in your property’s performance, how to convert a “looker into a booker”, and the future of Airbnb along with a few key changes they’ll be rolling out soon. // Connect with Mark on Instagram: @boostlyuk / Website: https://boostly.co.uk/ --Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more. Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Interested in STR/Boutique Hotel Management? Visit www.excelsiorstays.com/management to book a free call.