Rich sits down with Paul Alex – Entrepreneur, Founder of New American Dream, Former Law Enforcement Officer (LEO), and Author. Paul transitioned from a career as a detective in law enforcement to a serial entrepreneur in the world of digital marking. He’s generated $25+ Million in revenue through ATM ventures since January 2021 and achieved a recent milestone of $1 Million in revenue in his newest venture, MerchantAutomation.com.Rich and Paul start off by discussing what it’s like being a cop in Oakland, the application process of being an officer, being solution driven, leading by example, transitioning from being a LEO to being an entrepreneur, Facebook ad funnels, the BLM movement, customer service jobs, simplicity equalling success, providing value in content, personal brands, and Alex Hormozi. They then reflect on how much money would change our lives, being on Instagram, humble beginnings, Paul’s coaching program, what separates out success in entrepreneurship, nurturing client relationships, celebrating wins with clients, why success loves speed, making others successful, building out brands, merchant automation services and credit card fees, and financial freedom.Lastly, they talk about success in content creation, converting organic followers, Instagram verification, vetting offers, hiring the first salesperson, becoming extroverted, treating employees well, having more options today, and what makes us happy.Connect with Paul on Instagram: @thepaulalexVisit grovescapital.com/richsomers to receive a $2,500 credit on closing costs or appraisalsVisit BYLTBasics.com and use code “Somers20” at checkout for 20% on your next purchase--Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more. Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Interested in STR/Boutique Hotel Management? Visit www.excelsiorstays.com/management to book a free call.