Lauren Weinberg is the Chief Marketing and Communications Officer at Square, a payments platform aimed at small and medium businesses that allows them use their phone or tablet as a credit card reader. The brand's corporate company, Block, also owns Cash App, Spiral, TIDAL and TBD. Founded by Jack Dorsey and Jim McKelvey in 2009, Square's revenue is about $18 billion. Lauren joined Square over 5 years ago and has been CMO for about 4 years. Prior to Square, Lauren was at Nielsen, Comscore, Advertising.com, Viacom and Yahoo. Lauren is the co-author of the recent book, Self-Made Boss: Advice, Hacks, and Lessons from Small Business Owners. In this episode, Lauren goes through her journey from data and analytics to marketing. She explains how she got her colleagues on board with investing in marketing. Lauren also discusses how her book takes a look at how small business owners innovated during the pandemic.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.