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    Fernando Machado (Burger King) | Creativity As a Competitive Advantage

    Fernando Machado (Burger King) | Creativity As a Competitive Advantage

    FromThe CMO Podcast

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    Fernando Machado (Burger King) | Creativity As a Competitive Advantage

    FromThe CMO Podcast

    ratings:
    Length:
    59 minutes
    Released:
    May 29, 2019
    Format:
    Podcast episode

    Description

    Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _ and has also worked at Unilever. Mr. Machado is currently serves as the groundbreaking CMO of fast food giant, Burger King.In this episode Fernando discusses the importance of creativity when it comes to building a powerful marketing campaign.
    Released:
    May 29, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.