Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed Twitter become more than just a social media company, but a sounding board that empowers brands to get in front of consumers. In this conversation, we talk about how Twitter has evolved into more than just a character count, which brands are utilizing it to its fullest potential, and why Alex hates the phrase "social media."