Ep. 171: Alex (@aebridgeman) is joined by Justin Nassiri (@JustinNassiri).
My guest today is Justin Nassiri, founder and CEO of Executive Presence, a managed social media service for ambitious CEOs, with a focus on LinkedIn today. We talk about why CEOs should care and focus on building a social media following, and how CEOs can optimize their social presence, including a walkthrough of the most important things to optimize on your LinkedIn profile. We also compare the top platforms for CEOs, LinkedIn and Twitter, and the pros/cons of each and where to start.
Justin also draws on his experience being a founder of two prior companies, Captivate and StoryBox, to be a more effective and balanced CEO in his current business. He has a lot of lessons learned and advice for CEOs looking to expand their reach and improve individual performance. This episode was super interesting and rich with actionable ideas and I think you’ll come away with a lot to apply to your own company.
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Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

Links:
Justin on LinkedIn
Executive Presence
Beyond the Uniform Podcast
Thumbtack
SmartShoot

Timestamps
(00:04:05) Justin’s career prior to Executive Presence
(00:09:47) Capturing authenticity in a client
(00:15:04) Thoughts on different Social Media platforms for CEOs
(00:19:06) How to use LinkedIn in a more optimized fashion
(00:23:15) Growth pattern differences between Twitter & LinkedIn
(00:24:58) How to optimize your profile
(00:36:51) How CEOs can benefit from an increased presence on LinkedIn?
(00:41:32) Being Transparent on Social Media
(00:47:42) Lessons learned from founding 3 companies
(00:57:47) Finding work-life balance and creating high-quality work
(01:03:54) What’s a strongly held belief you’ve changed your mind on?
(01:05:10) What’s the best business you’ve ever seen?