55 min listen
How Shiseido’s Social Leverages 150+ Years of Experience
How Shiseido’s Social Leverages 150+ Years of Experience
ratings:
Length:
41 minutes
Released:
Jul 21, 2023
Format:
Podcast episode
Description
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners? Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts. Taylor discusses how creators help Shiseido compete with celebrity-backed brands, the best ways to build authentic partnerships and why it’s more crucial than ever to keep diversity and representation front of mind. Plus, she tells us why Microsoft Excel is her tool of choice and the one biggest mistake you can make as a social pro. In This Episode: 0:00 – Introduction 4:44 – How Shiseido cut through the noise on social 7:33 – How creator relationships have changed 11:15 – The benefits of fostering strong creator partnerships 14:40 – Diversity and representation at Shiseido 20:44 – Networking with influencers 23:41 – Planning social content 31:05 – What keeps Taylor organized 36:34 – Taylor’s final two 40:25 - Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Taylor on LinkedIn Follow Taylor on Instagram Visit Taylor’s website Visit SocialPros.com for more insights from your favorite social media marketers.
Released:
Jul 21, 2023
Format:
Podcast episode
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