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Super Bowl LVIII Marketing Roundtable Discussion

Super Bowl LVIII Marketing Roundtable Discussion

FromThe CMO Podcast


Super Bowl LVIII Marketing Roundtable Discussion

FromThe CMO Podcast

ratings:
Length:
56 minutes
Released:
Feb 14, 2024
Format:
Podcast episode

Description

Tune in this week for The CMO Podcast's fifth annual Super Bowl Roundtable Discussion! Important marketers provide insight into how they created their Super Bowl ads and share their thoughts on the biggest marketing day of the year.Jim welcomes special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia. Joining this year's conversation:Brett O'Brien (CMO o Frito-Lay North America)Kory Marchisotto (CMO of e.l.f. beauty)Russell Wager (VP Marketing for KIA America)Amy Campbell (CMO of Paramount+)Andrea Zaretsky (CMO of Morgan Stanley)Michelle Deignan (VP of Marketing & GM of OREO)Adam Kornblum (SVP, Head of Marketing of CeraVe)David Corns (CMO of Open Door)Eric Edge (Managing Director, Advertising & Marketing for Alaska Air)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 14, 2024
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.