27 min listen
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO
FromCMO Confidential
ratings:
Length:
34 minutes
Released:
Jan 9, 2024
Format:
Podcast episode
Description
A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 9, 2024
Format:
Podcast episode
Titles in the series (65)
Kip Knight - Why The Short Shelf Life Of CMOs by CMO Confidential