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    Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies

    Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies

    FromCMO Confidential

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    Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies

    FromCMO Confidential

    ratings:
    Length:
    31 minutes
    Released:
    Jan 2, 2024
    Format:
    Podcast episode

    Description

    A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist.  Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8 years, why "With data dependence we stop thinking" and why the focus on efficiency is reducing strategic thinking. Listen in to hear a great "Throwback Tuesday" story about Crazy Eddie 
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    Released:
    Jan 2, 2024
    Format:
    Podcast episode

    Titles in the series (66)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.