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    Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2)

    Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2)

    FromCMO Confidential

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    Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2)

    FromCMO Confidential

    ratings:
    Length:
    35 minutes
    Released:
    Mar 21, 2023
    Format:
    Podcast episode

    Description

    Episode 10 - A CMO Confidential Interview with Tom Kirk, the long-time EVP and Chief Client Officer of RPA, the large independent agency in Los Angeles. TK, as he is known, discusses creative as a business driver, how consensus building can destroy good ideas, thinking through your agency interface and organization structure, Wayne Gretzky, and last, but not least an "orbiting the giant hairball "cow analogy.
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    Released:
    Mar 21, 2023
    Format:
    Podcast episode

    Titles in the series (66)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.