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    Jeff Serverts: Is The CMO Species Headed For Extinction?

    Jeff Serverts: Is The CMO Species Headed For Extinction?

    FromCMO Confidential

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    Jeff Serverts: Is The CMO Species Headed For Extinction?

    FromCMO Confidential

    ratings:
    Length:
    30 minutes
    Released:
    Feb 8, 2023
    Format:
    Podcast episode

    Description

    Episode 4  - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity of the job.
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    Released:
    Feb 8, 2023
    Format:
    Podcast episode

    Titles in the series (66)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.