27 min listen
Kip Knight: Why CMO’s Should Learn Finance
FromCMO Confidential
ratings:
Length:
38 minutes
Released:
Apr 24, 2023
Format:
Podcast episode
Description
Episode 15 - A CMO Confidential Interview with Kip Knight. The founder of CMO Coaches, former CMO of Taco Bell, and President of H&R Block’s US business, joins the show for a second time as we switch formats and have him lead a 2-way dialogue following up on our "Why the Short Shelf Life of CMO's" session. We discuss marketing as “the offense” of the company, how to be “an optimist with objectivity,” the obligation of marketers to translate their budgets into sales and profit, the Marketing CFO position, and “the difference between a promise and a trend.”
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 24, 2023
Format:
Podcast episode
Titles in the series (65)
Kip Knight - Why The Short Shelf Life Of CMOs by CMO Confidential