A CMO Confidential Interview with Dave Penski, the US CEO of Publicis Media, the #1 media network in North America. Dave discusses how to play in the first media "buyers market" in years, the revolution in streaming and measurement, and his belief that the focus on short-term results can create a smaller consumer funnel. Key topics include why it's important to focus on incremental reach and LifeTime Value versus pure efficiency, artificial intelligence in media and creative, and brand safety. (Hint - brand safety is like the Jurassic Park dinosaurs - they always get out.) Listen in to hear why he is always on time and why good CMOs understand tech, the business and the customer experience in addition to marketing.
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