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    John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't

    John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't

    FromCMO Confidential

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    John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't

    FromCMO Confidential

    ratings:
    Length:
    32 minutes
    Released:
    Feb 22, 2023
    Format:
    Podcast episode

    Description

    Episode 7 - A CMO Confidential Interview with John Osborn, the former CEO of OMD USA and BBDO New York. Ozzy has been in the advertising and media business his entire career and shares some thoughts on how to build good business relationships and some CMO best and worst practices. He also talked about his first-hand "Pepsi, Where's My Jet?" experience as a junior agency person.
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    Released:
    Feb 22, 2023
    Format:
    Podcast episode

    Titles in the series (66)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.