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    Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing

    Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing

    FromCMO Confidential

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    Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing

    FromCMO Confidential

    ratings:
    Length:
    32 minutes
    Released:
    May 31, 2023
    Format:
    Podcast episode

    Description

    Episode 20 - How to Decomplexify Your Marketing
    A CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale, the branding firm, and the “How CMOs Commit” podcast host. We discuss how marketing can become overly complex versus the power of a consistent focus on the customer. Key topics include translating business strategies, managing diverse stakeholders, B2B branding, asking the right questions in the CMO interview, and the importance of customer experience. Margaret provides useful frameworks and powerful examples of brand simplification. She even claims that one of my discussion points reminds her of an Albert Einstein quote. Listen to hear which point!
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    Released:
    May 31, 2023
    Format:
    Podcast episode

    Titles in the series (66)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.