48 min listen
G2's CMO Amanda Malko on the latest trends in software buying
FromThe Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
G2's CMO Amanda Malko on the latest trends in software buying
FromThe Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
ratings:
Length:
28 minutes
Released:
Jun 23, 2022
Format:
Podcast episode
Description
The typical software selling strategy is dead. In a market where there is less and less time to influence customers’ decisions, can customer marketing help companies get ahead? In today’s episode, we chat with G2's CMO Amanda Malko about the trends she’s seeing in the industry, and how they’re affecting the way businesses operate.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 23, 2022
Format:
Podcast episode
Titles in the series (100)
Peter Merholz, Senior Director of Design with Jawbone by The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom