11 min listen
Season 3. Episode 13: Changing the Channel : Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro
FromCMO Insights
Season 3. Episode 13: Changing the Channel : Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro
FromCMO Insights
ratings:
Length:
18 minutes
Released:
Sep 20, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro.
Ingram Micro is the largest global technology distributor. In this role Jennifer is changing the dialog about marketing in the IT channel in inspiring new and unconventional ways for Ingram Micro and their business partners to go to market. Her responsibilities include developing the branding market strategies and services that generate measurable business results.
Additionally, Jennifer is responsible for leading and managing the daily operation of agency Ingram Micro, an $80 million marketing services and event agency. Oversight of Ingram Micro’s global partner community called Trust X Alliance and also the companies regional SMB Alliance community.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ingram Micro is the largest global technology distributor. In this role Jennifer is changing the dialog about marketing in the IT channel in inspiring new and unconventional ways for Ingram Micro and their business partners to go to market. Her responsibilities include developing the branding market strategies and services that generate measurable business results.
Additionally, Jennifer is responsible for leading and managing the daily operation of agency Ingram Micro, an $80 million marketing services and event agency. Oversight of Ingram Micro’s global partner community called Trust X Alliance and also the companies regional SMB Alliance community.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 20, 2020
Format:
Podcast episode
Titles in the series (100)
Season 3. Episode 1: Balancing the Revenue Scale : Steve Schley, Vice President of Global Marketing for KrolLDiscovery: Steve Schley, Vice President of Global Marketing for KrolLDiscovery discusses the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model and more! by CMO Insights