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    Season 2. Episode 6: Second City and the Impact of Technology: Marilyn Cox VP of Marketing and CRM for The Second City

    Season 2. Episode 6: Second City and the Impact of Technology: Marilyn Cox VP of Marketing and CRM for The Second City

    FromCMO Insights

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    Season 2. Episode 6: Second City and the Impact of Technology: Marilyn Cox VP of Marketing and CRM for The Second City

    FromCMO Insights

    ratings:
    Length:
    15 minutes
    Released:
    Sep 18, 2020
    Format:
    Podcast episode

    Description

    Moving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff Pedowitz that her move from enterprise tech to entertainment is a lot closer than you may realize. Marilyn shares how The Second City is taking on a more holistic approach to their marketing as they go deeper with technology to provide a more unified experience with customers, audience members, and partners.
    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
     
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    Released:
    Sep 18, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.