Little did Jeff Greenfield know that his expertise in chiropractics and magic would lead him to uncover the truth behind digital ad performance measurement. What he found challenged the status quo and enabled him to stay ahead of the curve.

What happened next to Jeff could help you enhance your digital marketing performance and ability to drive predictable revenue growth.

"You have to edit what your message is; less is always more."

My special guest is Jeff Greenfield.

Jeff Greenfield is an accomplished entrepreneur with more than 30 years of experience in strategic growth and marketing, particularly in innovative marketing enabled by new technology. As the CEO of Provalytics, Jeff leads the charge in building the next generation of attribution. 

Before Provalytics, he successfully led buy-side strategy, sales, and development at Wide Orbit. He then co-founded C3 Metrics, a leading multitouch attribution platform with notable clients such as JPMorgan, US Bank, and Hertz. He also grew the team at C3 Metrics to 55 with 171% YOY growth leading the company to be named to Deloitte's 2018 Technology Fast 500.

His technical innovations include real-time digital viewability measurement, integrated linear and OTT television measurement, and creating a cookie-less identifier. 

Jeff, a sought-after speaker, has shared his insights at various conferences and created the "This is Attribution" Podcast and an Attribution Certification Program. 

In this episode, you will be able to:

Tackle complex issues surrounding digital ad performance measurement.Grasp the significance of unified branding and messaging in B2B environments.Implement a comprehensive method to evaluate marketing influence on revenue.Prepare for a future with enhanced privacy regulations, ensuring accurate ad assessment.Exploit referral processes to gain a competitive edge and engage with top executives.And much, much more.