28 min listen
How Data Orchestration Drives Greater Pipeline Contribution
How Data Orchestration Drives Greater Pipeline Contribution
ratings:
Length:
25 minutes
Released:
Dec 13, 2017
Format:
Podcast episode
Description
Join us this week with our guest, Mark Godley, President of LeadGenius, to discuss how lead augmentation drives greater sales pipeline contribution.
LeadGenius is a sales and marketing intelligence solution that enables B2B companies to identify and connect with their ideal customers. Using a unique combination of machine learning and human researchers, LeadGenius provides B2B marketing and sales teams around the world with highly-accurate lead generation data and go-to-market intelligence.
Trusted by enterprise companies like Google, Square, Box, and eBay for over 3 years, LeadGenius has become the source of truth for contact, account, and custom data.
More about Mark:
With more than 25 years of B2B technology industry leadership, prior to joining LeadGenius in July of this year, Godley most recently served as Chief Revenue Officer for HG Data. Prior to that, he was Vice President of Market Development for ConnectAndSell, Inc., a cloud-based sales productivity platform. At healthcare startup Aventura, he managed the alliance, partnership and sales channel efforts. He also holds Advisory roles at a number of leading companies in the salestech and martech space, including Omniquo, ZenIQ, The Big Willow and ZoomInfo.
Follow Mark on Twitter
Released:
Dec 13, 2017
Format:
Podcast episode
Titles in the series (100)
10 step pipeline performance checklist.: Guest host, Robert Pease went through this pipeline performance checklist. Get your notepad out for this one. A few of the steps included: 1. Understanding our target customer. What makes the best customer for the product you sell? What makes for... by Sales Pipeline Radio