Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Season 8. Episode 13: Navigating the Global E-commerce Landscape with Ted Rogers, CMO, Digital River

Season 8. Episode 13: Navigating the Global E-commerce Landscape with Ted Rogers, CMO, Digital River

FromCMO Insights


Season 8. Episode 13: Navigating the Global E-commerce Landscape with Ted Rogers, CMO, Digital River

FromCMO Insights

ratings:
Length:
21 minutes
Released:
Jul 14, 2023
Format:
Podcast episode

Description

Global e-commerce has become a game-changer for businesses seeking to expand their reach and tap into new markets. To shed light on the intricacies of international expansion and the role of artificial intelligence (AI) in e-commerce, we bring you exclusive insights from Ted Rogers, Chief Marketing Officer at Digital River.
In this episode of CMO Insights, we'll delve into the challenges and opportunities associated with leveraging AI and localization for global e-commerce success. Discussion points include:

Unlocking New Markets

AI's Impact on E-commerce Experiences

Enhancing Personalization with AI

Navigating AI's Challenges

Localization and Tailored Experiences

The Direct-to-Consumer Paradigm

Data-Driven Decision Making and Focus


Connect with Ted Rogers - https://www.linkedin.com/in/tedrogers/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/
Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jul 14, 2023
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.