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    Season 3. Episode 20: Account Based Personas : Ardath Albee, CEO of Marketing Interactions

    Season 3. Episode 20: Account Based Personas : Ardath Albee, CEO of Marketing Interactions

    FromCMO Insights

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    Season 3. Episode 20: Account Based Personas : Ardath Albee, CEO of Marketing Interactions

    FromCMO Insights

    ratings:
    Length:
    14 minutes
    Released:
    Sep 20, 2020
    Format:
    Podcast episode

    Description

          In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions.
    talks about:

    Texting – a new trend for her company in 2018 – and how it contributes to big data

    The importance of personas in Account Based Marketing

    Learning the language of the business


    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Sep 20, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.