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Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio.
FromCMO Insights
Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio.
FromCMO Insights
ratings:
Length:
18 minutes
Released:
Sep 22, 2020
Format:
Podcast episode
Description
Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space.
In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.
Heidi talks about:
How Engagio is helping prospects build a foundation in account based marketing
Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization
The dangers of building a Frankenstack in your MarTech
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.
Heidi talks about:
How Engagio is helping prospects build a foundation in account based marketing
Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization
The dangers of building a Frankenstack in your MarTech
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 22, 2020
Format:
Podcast episode
Titles in the series (100)
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