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Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio.

Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio.

FromCMO Insights


Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio.

FromCMO Insights

ratings:
Length:
18 minutes
Released:
Sep 22, 2020
Format:
Podcast episode

Description

Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space.
In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.
Heidi talks about:

How Engagio is helping prospects build a foundation in account based marketing

Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization

The dangers of building a Frankenstack in your MarTech


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 22, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.