11 min listen
Season 3. Episode 16: In the Black : Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.
FromCMO Insights
Season 3. Episode 16: In the Black : Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.
FromCMO Insights
ratings:
Length:
15 minutes
Released:
Sep 20, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.
Bob discusses
The importance of understanding how and when a customer is introduced to your product/service
The need to have a business analyst perspective on his marketing team
Why asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Bob discusses
The importance of understanding how and when a customer is introduced to your product/service
The need to have a business analyst perspective on his marketing team
Why asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 20, 2020
Format:
Podcast episode
Titles in the series (100)
Season 2. Episode 19: Back to Basics. Slowing Down to Speed Up : Wes Durow, Chief Marketing Officer for Mitel: Wes Durow, Chief Marketing Officer for Mitel discusses the importance of going back to the basics in today's fast-moving digital marketing landscape and more! by CMO Insights