11 min listen
Season 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo
FromCMO Insights
ratings:
Length:
19 minutes
Released:
Sep 23, 2020
Format:
Podcast episode
Description
In this episode, Jeff talks with Jake Sorofman, CMO of Pendo.
Highlights include:
How marketing has become more data driven and technology reliant
Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
The critical need for a single person to own the MarTech stack
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Highlights include:
How marketing has become more data driven and technology reliant
Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
The critical need for a single person to own the MarTech stack
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 23, 2020
Format:
Podcast episode
Titles in the series (100)
Season 3. Episode 1: Balancing the Revenue Scale : Steve Schley, Vice President of Global Marketing for KrolLDiscovery: Steve Schley, Vice President of Global Marketing for KrolLDiscovery discusses the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model and more! by CMO Insights