11 min listen
Season 6. Episode 1: Thunder from Down Under: Andy Mcfarlene
FromCMO Insights
ratings:
Length:
16 minutes
Released:
Sep 21, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with Andy McFarlane
Andy discussed the radically changing Telco market, Telstra's transformation and what it takes to build an enterprise B2B marketing capability in a legacy B2C business.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Andy discussed the radically changing Telco market, Telstra's transformation and what it takes to build an enterprise B2B marketing capability in a legacy B2C business.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 21, 2020
Format:
Podcast episode
Titles in the series (100)
Season 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites: Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. by CMO Insights