It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices