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Season 2. Episode 9: Going All In-Bound: Kerry Langstaff, Chief Marketing Officer for Xignite

Season 2. Episode 9: Going All In-Bound: Kerry Langstaff, Chief Marketing Officer for Xignite

FromCMO Insights


Season 2. Episode 9: Going All In-Bound: Kerry Langstaff, Chief Marketing Officer for Xignite

FromCMO Insights

ratings:
Length:
16 minutes
Released:
Sep 18, 2020
Format:
Podcast episode

Description

In this episode of CMO Insights, Jeff Pedowitz sits down with Kerry Langstaff, Chief Marketing Officer for Xignite.
Kerry shares her journey from being the sole marketing professional on the start up team four years ago to now building a revenue marketing department. Hear how she has taken marketing efforts to be 100% inbound and how Xignite is using technology to fuel those efforts.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
 
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Released:
Sep 18, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.