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Season 5. Episode 6: Point vs. Platform, Randy Frisch, CMO and President of Uberflip

Season 5. Episode 6: Point vs. Platform, Randy Frisch, CMO and President of Uberflip

FromCMO Insights


Season 5. Episode 6: Point vs. Platform, Randy Frisch, CMO and President of Uberflip

FromCMO Insights

ratings:
Length:
20 minutes
Released:
Sep 23, 2020
Format:
Podcast episode

Description

In this episode of CMO Insights, Jeff Pedowitz sits down with Randy Frisch, CMO and President of Uberflip.
Randy talks about:

How Marketing is now responsible for accelerating pipeline

The importance of understanding which content channels are most effective

The difference between point solutions and platforms in the MarTech landscape


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 23, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.