In this episode Jeff and Kirsten dive into the evolution of Keap (formerly Infusionsoft) and its core capabilities of serving and helping small businesses grow with easy to use products, templates and tools that train SMB's on becoming sales and marketing experts.
Keap is a $100M ARR start-up that brings the power of marketing and sales automation to SMBs.
This lively discussion touches on:

The 'coach voice' Keap aims to provide

How Kirsten manages her team's tech stack

Working with Influencers

Plays and tools built into the Keap automation platform

Keap's content strategy

Keap's talent strategy


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/



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