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Season 8. Episode 12: Innovative Strategies in a Changing Landscape: Thomson Reuters’ Approach with David Carrel, CMO, Thomson Reuters
FromCMO Insights
Season 8. Episode 12: Innovative Strategies in a Changing Landscape: Thomson Reuters’ Approach with David Carrel, CMO, Thomson Reuters
FromCMO Insights
ratings:
Length:
22 minutes
Released:
Jun 26, 2023
Format:
Podcast episode
Description
In today's rapidly evolving business landscape, companies are constantly adapting to meet the changing needs of their customers. One such company is Thompson Reuters (TR), a global leader in legal, tax, and risk solutions. David Carrel, the Chief Marketing Officer of Thompson Reuters, and Jeff discuss the company's ongoing transformation and the role of marketing in driving this change.
Discussion points include:
Driving innovation while aligning with the company's broader transformation goals.
Operating as an enterprise and centralizing marketing efforts while maintaining decentralization in key areas.
The challenges of balancing speed and traditional processes.
The team's enthusiastic response to the changes and their excitement about being on the cutting edge.
Embracing the concept of "increase clock speed" and being open to making mistakes and iterating along the way.
Connect with David Carrel - https://www.linkedin.com/in/david-carrel/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discussion points include:
Driving innovation while aligning with the company's broader transformation goals.
Operating as an enterprise and centralizing marketing efforts while maintaining decentralization in key areas.
The challenges of balancing speed and traditional processes.
The team's enthusiastic response to the changes and their excitement about being on the cutting edge.
Embracing the concept of "increase clock speed" and being open to making mistakes and iterating along the way.
Connect with David Carrel - https://www.linkedin.com/in/david-carrel/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jun 26, 2023
Format:
Podcast episode
Titles in the series (100)
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