Join Troy in this episode as he interviews Martin Gorm Pedersen, the CEO & Co-Founder of RequirementONE, a Dane who has recently relocated with his family to Hobart, Australia.  The company delivers a web-based platform that offers real-time access to global regulatory developments in any language that has the potential to impact a client’s business. Since being established in 2020 RequirementONE has experienced solid growth, boasting a subscription base that has grown between 35% and 40% annually, with a daily active user engagement ranging from 45% to 50% and weekly and bi-weekly usage reaching close to 90%.  With 12 full-time equivalent staff, Martin shares his insights on the challenges and opportunities of starting a distributed software business, emphasizing the importance of the right skill sets and dogged determination to succeed.  Tune in to hear about key takeaways from Martin's experience as a serial entrepreneur covering multiple business topics. This Cast Covers The entrepreneurial journey from Denmark, to the UK, Silicon Valley and Tasmania. Discuss the pain points of enterprises that lead to the creation of RequirementONE. Core business KPIs. Incorporate AI to accelerate customer value.  Key learning points from building various businesses.  Key metrics for defining success. Importance of looking for the “right partnership” in marketing a fast-growing business. The biggest stressor in the business growth journey. The single most important piece of advice for ambitious small business owners. Links: Martin’s LinkedIn RequirementONE - LinkedIn RequirementONE - we help companies action regulatory change  Additional Resources: The Millionaire Mindset Book by Paul J. Stanley Buy Back Your Time Book by Dan Martell Unroll.me - aggregate email newsletters   Pocket - digital scrapbook with tagging     Quotes: “Going through the journey of building a business is like walking up a staircase where each new step requires a different mindset, skills, systems and people.” —Martin Gorm Pedersen “If you can’t get potential customers to pay for your products or services, then no amount of other people's money will make you successful.” —Martin Gorm Pedersen “Success is building a business that does not rely on you.” —Martin Gorm Pedersen “Creating a repeatable go-to-market strategy without pouring tons of money into getting some sort of traction is by far the hardest.” —Martin Gorm Pedersen “Find one or two people that have done exactly what you’re trying to do, and then get them onboard to help you out.” —Martin Gorm Pedersen