Joining Cindi today is Jacques van Niekerk, the Global CEO of Wunderman Thompson Data. On this episode, Jacques and Cindi discuss why data is not the new oil, as many in the industry have proclaimed, but instead should be thought of as ‘the new oxygen’ for businesses. They also explore what it means to focus on your customers' terms over your own, how fostering a culture of curiosity inspires innovation and keeps you ahead of competition, and how encouraging diversity of thought within your organization can lead to unexplored and untapped markets. Key Takeaways: Data is not the new oil -- it's oxygen. If you don't take your first-party customer data seriously, your organization runs the risk of asphyxiating before you're even aware of the danger.  Foster diversity of thought and a culture of curiosity. You never know what potential markets you're leaving untapped by excluding unexplored, overlooked, and neglected demographics you could otherwise be serving, or the new ways you can examine and expand upon existing data by viewing it through a new lens. Want to stay personally relevant? Focus on your customers' terms, not yours, and you'll build experiences that generate a lifetime of loyalty. More About Jacques Jacques van Niekerk is the Global CEO of Wunderman Thompson Data, where he is responsible for leveraging his unique experience building global marketing, media, data, and technology businesses to develop and expand the agency’s vision for delivering comprehensive global data platforms, products, analytics, data sciences, and consulting solutions. Prior to Wunderman Thompson, Jacques was the CEO of Wunderman Data. He has always been considered a pioneer in the digital marketing space, as one of the founders of Acceleration, the premier marketing technology consultancy that helps brands harness the power of marketing technology to maximize growth and enhance the consumer brand experience. Acceleration became part of WPP Digital in 2012 and Wunderman in 2016. -- The Data Chief is presented by our friends at ThoughtSpot. Searching through your company’s data for insights doesn’t have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com.  --  For full show notes and more, go to thedatachief.com.