29 min listen
How to find and retain data team talent with the VP of Analytics at the Milwaukee Bucks
FromThe Data Chief
How to find and retain data team talent with the VP of Analytics at the Milwaukee Bucks
FromThe Data Chief
ratings:
Length:
45 minutes
Released:
Aug 16, 2023
Format:
Podcast episode
Description
In this episode of The Data Chief, hosts Cindi Howson and Sonny Rivera interview Sumathi Thiyagarajan, the VP of Business Strategy and Analytics for the Milwaukee Bucks and Fiserv Forum. Sumathi discusses being a data leader in professional sports, building a data team from the ground up, and leveraging insights to continually provide the best fan experience. Tune in to learn:Making the transition to a professional sports team (2:42)The evolution of Sumathi’s role and team (4:58)The growing importance of data across the NBA (10:02)Unique challenges Sumathi faces in her role with the Bucks (12:01)Creating personalized fan experiences (14:38)Using data to increase the team’s visibility in the marketplace (18:12)Finding (and keeping) strong data team talent (22:31)Building a talent pool through a successful hackathon (26:20)Coaching and developing a diverse data team (29:07)Addressing the challenges of fragmented data (33:50)Driving innovation for the Bucks (and across the NBA) (37:35)Mentions:FiservMarquette UniversityRandy BeanGiannis AntetokounmpoMedical College of WisconsinDeer DistrictHBR podcastsRakutenGet even more insights from data and analytics leaders like Sumathi on The Data Chief. Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.
Released:
Aug 16, 2023
Format:
Podcast episode
Titles in the series (92)
Alight Analytics' Michelle Jacobs on Data-Driven Marketing and Respecting Customer Privacy (pt. 2): This is Part 2 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics. In Part 1, Michelle shared tips for keeping up with the rapid pace of change in the industry and explained in what ways data can transform marketing departments for the better. In this episode, Michelle and Cindi discuss how to bring more women into analytics, why messy data tends to be directionally accurate, and what Michelle predicts for the future of analytics.” Key Discussion Points: Avoid the Data Death March. Like single-use plastics, individually prepping massive amounts of data using yesterday's methods (like Excel and PowerPoint) for each and every meeting, presentation, and report is wasteful. The right technology can free up time and resources by centralizing this data and allowing it to be multi-purposed on-demand across all departments. Form by The Data Chief