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Season 8. Episode 7: Part 2 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot

Season 8. Episode 7: Part 2 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot

FromCMO Insights


Season 8. Episode 7: Part 2 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot

FromCMO Insights

ratings:
Length:
20 minutes
Released:
Jan 11, 2023
Format:
Podcast episode

Description

In Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams.

Discussion points include:

The rise of sales tech

The healthy tension between marketing and sales

Gartner's next prediction on marketing's reporting structure

Marketing and sales collaborating and 'attribution'

Scott's opinion on upcoming trends

Open ai and GPT-3 and GPT-4



Connect with Scott Brinker at https://chiefmartec.com/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 11, 2023
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.